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Home
Resources
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Resources
Use it yourself
Methods and checklists from the work behind trueroot, free to use.
Research
Where AI finds the evidence about your brand
1,200 answers from ChatGPT and Gemini about 25 Dutch brands: which pages AI cites as evidence for who you are, for trust, value and expertise, and where its memory is out of date.
Open Where AI finds the evidence about your brand →
Checklist
Source grader
A checklist of 67 sources that shape how AI describes your brand, in three steps: check the hygiene list, monitor it, and choose two or three sources to build on.
Open Source grader →