Pricing

First an audit. Then we get to work.

trueroot is the whole of it. The audit gives you a work plan that is as concrete as possible. In the retainer we work with you on implementing it, and we monitor and repeat the analysis. Everything starts with a call.

See how it works, phase by phase →

Step 1

Audit

From € 5,000
one-off, excl. VAT
Takes 1 month

Your own site and your external sources, in one audit.

  • Intake: the entity, its audiences and the claims that need proof
  • Your own pages: where the proof is and where it is missing
  • Your registers, profiles and other external sources
  • Data analysis of what AI says about you now
  • A work plan that is as concrete as possible

Plan a call →

Step 2

Retainer

From € 3,500
per month, excl. VAT
Runs 6 to 12 months, depending on lead times

We work with you on the implementation. The pace depends on the pace of your organisation, and a fixed monthly price absorbs the peaks and troughs.

  • Your True Root and the proof for every other claim
  • Structured data that says the same as the text
  • Your external sources brought in line
  • Alignment with your copy, legal and IT people
  • Monitoring, and the analysis repeated

Plan a call →

Enterprise

Bespoke

Price on request

For organisations where one audit and one retainer do not cover it.

  • Several brands or entities
  • Several markets and languages
  • Scope and price set together, per situation

Discuss your situation →

Why a retainer

AI is not the cause. It is the result of what people say about you.

The occasion is "becoming more visible in AI". The cause is making sure people talk positively about you and your services or products. AI machines only summarise what people say.

So it is broader than copywriting. It is not only about what you say, but about what you do, then what others say about you, and what AI takes from that. That is a circle, and a circle does not finish: an ongoing process, which is why the execution is a retainer. Trueroot's data analyses make that process possible.

The circle starts with telling what you do. Many companies already do a lot but do not tell it: they use hollow marketing phrases, without proof. That comes first. Changing what you do is a fine philosophy, but in practice you do not change that just like that.

What you say What you do What others say What AI learns from it Data analysis

Read about the model and the research behind it →

Questions about pricing

Why can't I just order it?

Because not every site qualifies, and the scope depends on your organisation. In the call we look at both.

Why does the price say "from"?

These are starting prices. The final price depends on how many claims, sources and languages are involved.

Why does it continue after the audit?

Because the web is constantly moving and language models keep citing other sources. An analysis from months ago no longer tells you where you stand, so we repeat it.

Do you guarantee what AI will say about me?

No. Nobody can. trueroot does not determine what AI says. It anchors and corrects the source.

Start with a call

We look at your site and your situation, and tell you what makes sense.

Plan a call →