About
About Trueroot: built for AI search, on twenty years of SEO.
Trueroot was developed by Ramon Eijkemans. It focuses purely on AI search: GEO and AEO.
Who
Ramon Eijkemans
Ramon developed Trueroot after years of research into how language models find and represent brands. Trueroot is not classic SEO with a new name: it is built for the way AI search works.
His work has been featured in Search Engine Land and Search Engine Journal, and in several international podcasts, like The Search Session with Gianluca Fiorelli, Search with Candour with Jack Chambers-Ward and Search with Sean with Sean Barber.
Experience
What twenty years of enterprise SEO adds.
More than twenty years of SEO on large, complex websites. That experience does not show up as a checklist. It shows up in two places.
Making choices. An audit always finds more than an organisation can do at once. Knowing what to do first, and what can wait, is most of the work.
Communication. In a large organisation, copy, legal and IT each have their own concerns. The work only goes live when all three understand why it matters.
Eikhart
A service by Eikhart.
Trueroot is a service by Eikhart, the company of Ramon Eijkemans.