What you can’t see now
- Whether you’re mentioned when someone asks about your category.
- Whether you’re described correctly, or with outdated or invented facts.
- Whether the picture drifts from what you’d say yourself.
Expertise, not another AI tool
AI tools are everywhere. What counts is how you use them.
Trueroot is not an AI tool. It is human expertise: someone who knows the way, and walks it with you.
Tracking versus solution
Dashboards show results after the fact. They don't solve the problem.
You can track prompts endlessly: how often you’re mentioned, in what wording, alongside whom. That is useful: it tells you something is going on.
Tracking is a measurement after the fact: the output. If you want to change those results, you have to work on the causes.
So the solution is on the input side. You fix the sources the models read: your evidence architecture. And the source you start from is the True Root™.
The idea
AI synthesises what people say about you. But you remain the true root of it all.
You came for visibility in AI. The real work is making sure people speak well of you.
What it is
One root, and proof for every claim.
Evidence architecture
An evidence architecture is the set of sources a language model draws on to describe you, arranged so that each claim has its proof. At its centre is the True Root: the canonical, machine-correct entity page that says who you are. Around it are the pages that prove every other claim, such as your standards, your pricing and your methods. Each is linked from the root, and all of them tell the same story.
Most organisations already have an about page. It rarely says, in plain language, what the organisation is, what it belongs to and what it should be judged on. A visitor fills in the blanks; a language model fills them with assumptions. Trueroot rewrites that page into a True Root: the anchor for who you are. All existing content stays, written so a human reads it comfortably and a model can repeat it accurately.
But one page cannot carry every claim. It does not prove that you can be trusted, that you are worth the price or that you are the expert, and AI looks for different evidence for each of those questions. Research by Steven Wilson-Beales into 4,003 AI answers about news publishers showed it, and our own research with 25 Dutch brands in eight sectors shows the same.
Process
From audit to an evidence architecture that stays up to date.
After a successful check you first get an audit, then three phases that build on it. You can only start on the external story once your own internal story is consistent.
Audit. You get a prioritised work plan: what to change, who does it, in what order.
The True Root: your sphere of control. On your own assets, we make your own story consistent and correct.
Your sphere of influence. Your partners, social media, Google Business Profile, official registrations and (old) job postings.
Your sphere of concern. Your own employees, social media monitoring, responding to reviews, PR and brand reputation.
Who does this
The analysis doesn’t come from a tool, but from someone who knows the field from the inside.
Trueroot.ai is run by Ramon Eijkemans, with more than 20 years of experience in enterprise SEO on complex, large-scale websites. In recent years he has focused on how language models find and describe brands, with his own research and a framework that is being picked up in the field.
His work has been featured in Search Engine Land and Search Engine Journal, and in the podcast The Search Session he discussed at length with Gianluca Fiorelli how to write content that language models can read and represent correctly.
That is the heart of Trueroot, by design: you don’t build an evidence architecture with a generator. It takes someone who understands how models select content, how an entity is built up, and where the facts have to be right. The ambition is to expand the team with more senior specialists, so Trueroot can serve more organisations without lowering the quality of the analysis.
Pricing
An audit first, then a retainer.
Everything starts with a call.
Step 1, 1 month
Audit
Your own site and your external sources, ending in a prioritised work plan: what to change, who does it, in what order.
From €5,000, one-off
Step 2, 6 to 12 months
Retainer
We work with you on the implementation, and we monitor and repeat the analysis.
From €3,500 a month
Enterprise
Bespoke
For several brands, markets or languages.
Price on request
Prices exclude VAT.
Start here
Do you qualify? Start with the check.
An evidence architecture only works on a foundation that’s sound. So you check your site first, before an intake makes sense. You fill in what applies: yes, no, or don’t know.
Are copy, legal and IT on board?
You can get texts and pages changed, and you have the rights and the facts to publish them.
Can language models read your website?
The text is in the HTML itself, not only after scripts load, and a page is fully visible within a few seconds.
Not a yes to everything, or a don’t-know here and there? That’s fine. We’ll take it into the intake.